In 2009 I started writing a blog as A Modern Military Mother – in 2013 I was a finalist in Brit Mums Brilliance in Blogging awards in the Innovate category. I work closely with many brands. This enabled me to work with leading brand Toys R Us for two years running. As part of this team I have supported the Toys R Us toy review programme and proudly display the Toyologist Badge. All reviews can be found in Toys R Us Toy Box. I have a Klout score of 61 plus an active presence across social media platforms. I am passionate about sustainability and living an ethical life. This enabled me to work with leading brand Toys R Us for two years running. As part of this team I have supported the Toys R Us toy review programme and proudly display the Toyologist Badge. All reviews can be found in Toys R Us Toy Box
In February 2013 I self-published via Createspace and Amazon Kindle Direct Publishing, A Modern Military Mother – Tales from the Domestic Frontline by Clare Macnaughton.
Until February 2013 I was one of three English journalists content managing and broadcasting on behalf of Vendée Globe 2012-13
I write a bi-monthly column with Wiltshire Life magazine as A Modern Military Mother.
For six months I wrote a weekly column for Salisbury Journal
Every now then I have a little rant in my section on The Huffington Post
In 2010 I completed a three month contract with the service charity Help for Heroes, supporting sick injured and wounded soldiers and delivered the media campaigns for the launch of the Royal Naval Haslar recovery centre, the Big Battlefield Bike Ride culminating in the achievement of raising £100 million pounds and the unofficial opening of personnel recovery centre, Tedworth House.
Previously, I worked with Reading based PR agency CC Group on a technology retail client Unipower Solutions. I worked with Rockley Watersports and developed a strategic communications campaign to progress their evolution into a boutique brand.
I ghost wrote a battlefield memoir, called ‘Immediate Response’, in-conjunction with a serving Royal marine Major, which was published by Penguin, in September 09, and in the second week of sales entered at number 9 in The Sunday Times hardback non-fiction top 10 bestseller list.
Prior to this, I supported the strategic development of the communications plan for hedge fund Artemis Investment Management’s sponsorship campaign of Artemis Ocean Racing’s Open 60 grand prix yachts with British skipper, Jonny Malbon and concurrently, the finish of the Artemis sponsored, Scottish cyclist, Mark Beaumont’s solo cycle circumnavigation of the world which resulted in extensive national broadcast and print media coverage. I worked on the strategic PR delivery of Artemis Investment Management’s Vendee Globe campaign, which completed in March 09.
(Project consultant since Feb 06 – project June 07)
VELUX 5 OCEANS, Clipper Ventures, Gosport
(Yacht racing solo circumnavigation event)
Successfully directed the international communications strategy for the yacht racing event, the VELUX 5 OCEANS, a solo circumnavigation with stopovers, delivering over 60 million euro of global media coverage, which won the 2008 Hollis International Sponsorship of the Year Award. Oversaw the six figure publishing deal for Sir Robin Knox Johnston’s “Force of Nature”, published by Penguin.
Responsible for devising, implementing, executing and evaluating of the VELUX 5 OCEANS race global tri-lingual communications strategy (core territories – UK, Spain, USA, Australia, France and Scandinavia). Incorporating the strategic development, budgetary and day-to-day management of tri-lingual website and broadband television channel, PR agency, photographic agency and TV production company, producing one hour documentary and twelve part, twenty six minute series to be distributed across 20 countries. Working with event title and host port sponsors to support them in the strategic development, implementation and execution of brand and communication strategies across core territories.
The big win: Generated over €60 million AEV (Advertising Equivalent Value) of media coverage over the entire race (sponsor capital investment less than €6 million overall).
Event: Winner of the 2008 Hollis International Sponsorship of the Year Award
Various Freelance Projects
(May 05 – Feb 06)
Freelance PR Consultant
The HUGO BOSS Open 60 European Tour – Managed the PR programme for Open 60 skipper Alex Thomson in-conjunction with his sponsor Hugo Boss co-ordinating PR activities at key yachting events such as Monaco Grand Prix, Kiel Week, The Gotland Runt, The Open at Cowes Week and The Fastnet.
Cowes Combined Cup – Launched the concept of a corporate sponsored regatta to take place on the Solent in the Sept 06.
IMS Plc – Account Director Level Environmental Sustainability PR – Drafted case studies for various utility based clients and ran a seasonal article lead campaign called The Big Chill for Andrew Sykes Pumps. Mentored a team of Account Executives in PR best practice skills and helped introduce agency account strategy concepts to the account team, such as time management, account management, telephone sell-in techniques and coverage generation.
Communications & Media Manager
(Interim contract Sept 04 – May 05)
Mike Golding Yacht Racing, Southampton
(60 ft yacht solo sailed racing campaign)
Created, managed and implemented Vendee Globe yacht race campaign strategy across three key international territories, UK, France & Belgium. Negotiated all budgetary requirements with the sponsor. Managed the communications team, consisting of one core member, a copywriting agency, a TV broadcast agency, PR agency, photographers, a radio broadcast agency. Managed the daily output of 100 days of reporting in the build up, during and in the aftermath of the Vendee Globe yacht race campaign to media, friends, supporters and the website. Managed and collated the coverage for the media evaluation of the campaign.
The big win: Generated over £9 million AEV (advertising equivalent value) of media coverage over 6 month campaign (sponsor capital investment at time approx. £750,000 p.a)
UK Communications Manager
(Permanent contract Sept 01 – May 03)
Telindus, Odiham, Hants
(Pan-European Network Integrator – IT TELCO)
Drafted and implemented UK 2001/2/3/4 PR strategies. Manage, briefed and appointed UK PR agency GCI. Managed and advised on implementation of internal communications strategy. Created advertising material, advertising strategy and brief and manage media buying agency. Oversee web content of intranet and Internet. Manage and implemented sponsorship strategy. Advise international marketing team on PR implementation across Europe. Produced PR Handbook for use across 16 countries as a support tool. Produce, edit and oversee production of 16 page, full colour quarterly newsletter. Managed International Press Conference with press attending from 7 countries at corporate symposium. Managed and conceived an independent PR research project, which resulted in increased high level coverage across tier one targeted press. Manage direct mail campaigns and brochure production.
The big win: Consistently generated positive media coverage despite business posting quarterly losses every quarter over 2 years
Corporate Marketing and Communications Manager (Europe)
(Based in Belgium Jan-Apr 03 – Secondment to Telindus Corporate HQ)
Developed concept and collateral for International Symposium, Brussels, co-ordinated corporate attendance and theme for exhibitions including, CeBIT and Passenger Terminal World. Managed official opening of new International Service Centre, co-ordinated International Case Study programme, managed production of 24 page corporate magazine, all corporate marketing collateral, including white papers in-conjunction with partners. Implemented good working practices, such as briefing documents, managed a team of three.
The big win: Rolled out ‘think local, act global’ PR across 16 countries